Do Not Go Gentle

Brand design
Creative direction
Print design
Photography credit: Do Not Go Gentle

Rarely does the naming of a project give such an emotional sense of the fullness of its intention - when Olivia floated this name we could both feel everything it could become. This was a total joy and privilege to work on, I cannot believe my luck.

Visually we wanted the brand to have a sense of space, to explore the interplay between classic design and high end science, and to be just a little jarring.

Do Not Go Gentle is a sustainability consultancy that empowers creatives with the knowledge they need to be forces for good. Olivia will be releasing the first offering in the next few weeks - the ultimate low impact materials guide. She is absolutely one to watch, she has amazed me for years with her talent and I cannot wait to see what she creates in this space.