![](https://freight.cargo.site/t/original/i/a355dce0cf93e5da1ccb4d59323f964108f5e74df14928113a07530097a708cc/Rachel-Delap-Design-Do-Not-Go-Gentle-3.png)
Do Not Go Gentle
Brand design
Creative direction
Print design
Photography credit: Do Not Go Gentle
![](https://freight.cargo.site/t/original/i/6d2ca063c2a2127ec577fd9f7e16093d77696de2c7071eee8891d6e4319a2f69/100_logo_black_630.png)
SELECTED
Rarely does the naming of a project give such an emotional sense of the fullness of its intention - when Olivia floated this name we could both feel everything it could become. This was a total joy and privilege to work on, I cannot believe my luck.
Visually we wanted the brand to have a sense of space, to explore the interplay between classic design and high end science, and to be just a little jarring.
Do Not Go Gentle is a sustainability consultancy that empowers creatives with the knowledge they need to be forces for good. Olivia will be releasing the first offering in the next few weeks - the ultimate low impact materials guide. She is absolutely one to watch, she has amazed me for years with her talent and I cannot wait to see what she creates in this space.
Visually we wanted the brand to have a sense of space, to explore the interplay between classic design and high end science, and to be just a little jarring.
Do Not Go Gentle is a sustainability consultancy that empowers creatives with the knowledge they need to be forces for good. Olivia will be releasing the first offering in the next few weeks - the ultimate low impact materials guide. She is absolutely one to watch, she has amazed me for years with her talent and I cannot wait to see what she creates in this space.
![](https://freight.cargo.site/t/original/i/b4393636fb448cc669c8975321d957be3c3b08ccf71568da378d22f61573e13a/Rachel-Delap-Design-Do-Not-Go-Gentle-2.png)
![](https://freight.cargo.site/t/original/i/dbbc3a667a4934ab4844a9c0d48db2245cf009014b1a417a4d79bf915aeb51ea/Rachel-Delap-Design-Do-Not-Go-Gentle-5.png)
![](https://freight.cargo.site/t/original/i/2a402ce72aff210a393ca9cba1c0fedd56ae43bd22e36280dd52388b4ef2eac5/Rachel-Delap-Design-Do-Not-Go-Gentle.png)
![](https://freight.cargo.site/t/original/i/c92c30f5db7da5c5143fa9038ca2d045fd976b184aab43611588d78782e7ecea/Rachel-Delap-Design-Do-Not-Go-Gentle-4.png)
![](https://freight.cargo.site/t/original/i/66970e02c24a71e46006b1eb3dfe328dbfa4cdf09b56d1e80c648581d7324218/Rachel-Delap-Design-Do-Not-Go-Gentle-6.png)